The Challenge
We live in a world more connected than ever online and yet somehow more disconnected in person. WIRED was born from that tension — a movement designed to bring real human connection back, one stranger at a time.
The Approach
From concept to execution, I led the full creative direction and branding for WIRED: Designed for Connection. Every touchpoint was designed to pull people in — bold, fun visuals anchored by a striking orange that demanded attention and sparked excitement. The logo itself told the story, a figure whose body assembled into a cable, weaving the human and the theme into one.
The exhibition came to life through a full suite of print materials, keychains, flyers, and a backdrop that invited people to stop, grab something, and stay a while. At the heart of it all was a card game that did what no app could — got strangers talking, laughing, and leaving as something a little more than that.
No phones needed. Just people, showing up for each other.
